Gully Baba PDF & EBook IGNOU BEGG 171 Media and Communication Skills for IGNOU BAG, BA (Honours) English. BEGG 171 HelpBook Latest Edition. Indira Gandhi National Open University (IGNOU).
IGNOU BEGG 171 Media and Communication Skills Topic Covered English Medium
Block 1 – Introduction to Mass Communication
Unit 1 – The Concept of Communication
Unit 2 – Mass Media and Communication
Unit 3 – Characteristics of Different Mass Media
Unit 4 – Writing for Mass Media
Block 2 – Advertisements
Unit 1 – Types of Advertising
Unit 2 – Public Service Advertisements
Unit 3 – TV Ads and Story Boards
Unit 4 – Ethics in Advertising
Block 3 – Media Writing
Unit 1 – Script Writing for Radio and TV
Unit 2 – Writing for News
Unit 3 – Editorial Writing
Unit 4 – Editing for Print and Online Media
Block 4 – Introduction to Social and Cyber Media
Unit 1 – Types of Social Media
Unit 2 – The World Wide Web
Unit 3 – Internet and Impact on Journalism
Unit 4 – Impact of Social and Cyber Media
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