Gully Baba Publication PDF & EBook IGNOU BCOS 186 Personal Selling and Salesmanship for IGNOU BCOMG, BAG, BSCG Commerce. BCOS 186 HelpBook Latest Edition. Indira Gandhi National Open University (IGNOU).
IGNOU BCOS 186 Personal Selling and Salesmanship Topic Covered English Medium
Block 1 – Personal Selling and Sales Management
Unit 1 – Introduction to Personal Selling
Unit 2 – Salesmanship
Unit 3 – Sales Management
Unit 4 – Sales Force Management
Block 2 – Buying Motives and Sales Force Motivation
Unit 1 – Buying Motives
Unit 2 – Buyer Behaviour
Unit 3 – Sales Force Motivation
Block 3 – Selling Process
Unit 1 – Sales Process
Unit 2 – Sales Presentation and Demonstration
Unit 3 – Concluding Sales
Block 4 – Sales Report, Ethics and Career Opportunities
Unit 1 – Report and Documents in Sales
Unit 2 – Ethics in Selling
Unit 3 – Skills for Salesperson
Unit 4 – Career Opportunities in Personal Selling
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