Gully Baba PDF & EBook IGNOU BCOE 141 Principles of Marketing for IGNOU BCOMG Marketing. BCOE 141 HelpBook Latest Edition. Indira Gandhi National Open University (IGNOU).
IGNOU BCOE 141 Principles of Marketing Topic Covered English Medium
Block 1 – Basic Concepts of Marketing
Unit 1 – Nature and Scope of Marketing
Unit 2 – Marketing Environment
Unit 3 – Markets and Market Segmentation
Unit 4 – Consumer Behaviour
Block 2 – Product
Unit 1 – Product Concepts and Classification
Unit 2 – New Product Development and Product Life Cycle
Unit 3 – Branding and Packaging
Block 3 – Pricing
Unit 1 – Objectives and Methods
Unit 2 – Discounts and Allowances
Unit 3 – Regulation of Prices
Block 4 – Distribution
Unit 1 – Channels of Distribution-I
Unit 2 – Channels of Distribution-II
Unit 3 – Physical Distribution
Block 5 – Promotion
Unit 1 – Promotion Mix
Unit 2 – Personal Selling and Sales Promotion
Unit 3 – Advertising and Publicity
Block 6 – Services Marketing and Emerging Issues
Unit 1 – Services Marketing
Unit 2 – Rural Marketing
Unit 3 – Emerging Issues in Marketing-I
Unit 4 – Emerging Issues in Marketing-II
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