Gully Baba PDF & EBook IGNOU AMK 01 Marketing for IGNOU BA, B.COM, B.Sc. Marketing. AMK 01 helpBook Latest Edition. Indira Gandhi National Open University (IGNOU).
IGNOU AMK 01 Marketing Topic Covered English Medium
Block 1 – Basic Concepts of Marketing
Unit 1 – Nature and Scope of Marketing
Unit 2 – Marketing Environment
Unit 3 – Markets and Market Segmentation
Unit 4 – Consumer Behaviour
Block 2 – Product
Unit 1 – Product Concepts and Classification
Unit 2 – New Product Development and product Life Cycle
Unit 3 – Branding and Packaging
Block 3 – Pricing
Unit 1 – Objectives and Methods
Unit 2 – Discounts and Allowances
Unit 3 – Regulation of Prices
Block 4 – Distribution
Unit 1 – Channels of Distribution I
Unit 2 – Channels of Distribution II
Unit 3 – Physical Distribution
Block 5 – Promotion
Unit 1 – Promotion Mix
Unit 2 – Personal Selling and Sales Promotion
Unit 3 – Advertising and Publicity
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