1. Health: Pages containing medical or health-related information, including diagnoses, treatments, medications, and preventive measures. Examples include pages about diseases, symptoms, treatments, nutrition, and fitness.
2. Finance: Pages offering financial or investment advice, information on loans, mortgages, insurance, taxes, retirement planning, and personal finance management.
3. Legal: Pages providing legal information, advice, or services related to topics such as laws, regulations, contracts, legal rights, and legal procedures.
4. Safety: Pages containing information about safety measures, emergency procedures, disaster preparedness, product safety, and public safety.
Given the potentially significant impact that inaccurate or misleading information on these topics can have on users' health, finances, or safety, Google holds YMYL pages to higher standards in terms of expertise, authoritativeness, and trustworthiness (E-A-T). YMYL pages are subject to closer scrutiny by Google's quality raters and algorithms, and they may have a significant impact on search rankings and visibility. Therefore, it is crucial for webmasters and content creators to ensure that YMYL pages provide accurate, reliable, and well-researched information from credible sources to maintain or improve their search engine rankings and reputation.
